I’m Sheida, a product designer who thinks in systems and cares about the small things.
An online ordering experience designed for Marshoo, with a flexible foundation that could adapt to other restaurants, brands, and business needs.
Connecting tokenized real estate investment, trading, and asset management through a clearer product experience and an interactive, animated landing page.
An internal podcast platform for sharing professional knowledge, with continuous listening, personal queues, and guided employee contributions.
A connected calibration platform that simplifies requests, equipment tracking, payments, and results for customers and laboratory experts.
Taking a flexible e-commerce platform from product decisions to a working storefront with AI, built to adapt to different brands and catalogs.
Worked across complex product problems from discovery to delivery; integrated AI into research synthesis, concept exploration, rapid prototyping, and design-to-code workflows; used it to test more directions faster while keeping product decisions, interaction quality, and visual consistency under direct design control.
Contributed to user flows, wireframes, and interface design during my UI/UX internship, learning how to turn feedback and early ideas into clear, usable digital experiences.
Supported user flow development, wireframing, and interface design; refined concepts through feedback and iteration; gained practical experience working on real digital products.
Research synthesis, concept exploration, rapid prototyping, and design-to-code workflows.
Babol Noshirvani University of Technology (BNUT)
Babol, Iran · 2019–2023
Away from the screen, I take photographs. It’s a way to slow down and notice the details I might otherwise walk past.
Product designer · Sari, Iran